4 Key Elements of Digital Marketing Become Best Marketing Company

The growing popularity and constant consumption of content have led entrepreneurs to the realization that a great product needs equally great promotion and visibility. Whether you are a small business, a startup, or a large company in Saudi Arabia you need a marketing plan and strategy. You might not be able to execute all of this strategy by yourself, so you will need one of the best marketing companies in Saudi Arabia to help you.

Here’s where ProbSol Technology can help you. ProbSol Technology is a leading marketing company in Saudi Arabia that can help your business through value-first strategies. Right from driving pre-qualified traffic to your website to getting the coveted search rankings and acquisition of leads and sales. We use a tailored and systematic approach to every business and its unique needs.

4 Key Elements of Digital Marketing that Boost Your Business to The Highest Level

1. Search Engine Optimization (SEO) - often called natural or organic marketing 
2. Search Engine Marketing or CPC (also called ‘paid search’)
3. Social Media Marketing (SMM) is executed by creating rich content and supported by paid advertising or PPC.
4. Rich Banner Advertising

1. Search Engine Optimization

Search engine optimization or SEO requires niche expertise and a specific skill-set that is beyond everyone. To optimize your business presence and website for search, you need to perfect your understanding of Google’s search engine algorithms. At ProbSol Technology we understand companies’ unique needs and create a successful SEO campaign and strategy to attract the most audiences.

SEO is the core foundation of your online presence. It is also the most effective digital marketing service that provides impressive returns on investment.

2. SEM

“Search Engine Marketing” was previously used as an umbrella term to define both SEO and paid search activities. Over a period of time, the industry has adopted SEM to mean only “paid search”.  The following are a list of common terms that are also used to refer to SEM tasks: 

• Paid search advertising
• PPC (pay per click)
  • PPC (pay per call) – many ads that are served to mobile search users, are sometimes charged by the number of clicks that resulted in a direct call from a smartphone.
• Paid search ads
• CPC (cost per click)
• CPM (cost per thousand impressions)
  • The majority of search ads are sold using the CPC/PPC model but some advertising options may also be sold using the CPM model.

One of the most popular paid search platforms used by marketers is, of course, Google Adwords. This is followed by Bing Ads that also serves a large portion of ads on the Yahoo platform.

Apart from these, there are many “2nd tier PPC platforms” and PPC advertising options on the Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

To maximize your web presence and get the most returns on your investment SEO is the most bankable marketing strategy. However, you need a Digital marketing company in Saudi Arabia that has proven expertise in SEO to reach your targets.

3. SMM

Social media marketing is the process of gaining traffic or engagement or improving the presence using social media sites.

However, social media in itself is a catch-all term for the many channels and sites that offer diverse social actions.

This means Twitter is fundamentally different from Facebook and Instagram or Linkedin and Pinterest.

How does Social Media Marketing impact Search?

Basically, social media thrives on the discovery of new content such as stories, and “discovery” is also search activity. Social media can help in building links to support the overall SEO.

Many users also perform their searches on social sites to find relevant content.

Get in touch with a reliable Digital Marketing Service in Oman that can build your SMM strategy. At ProbSol Technology we help you with the entire gamut of SMM activities spread across various relevant channels.

4. Rich Banner Advertising

Rich Media Advertising is a form of marketing that includes rich/advanced features like video, audio, and other multimedia in your ads. The idea is to attract user attention and encourage viewers to interact and engage with your content.

Where text ads sell using words and display advertising relies on usuals, rich banner ads use more dynamic and creative ways to engage the audience. For instance, the ads can expand, float, change sizes according to user screen.

If you are thinking of taking your marketing efforts up a notch, then you must hire a web design company in Oman, with proficiency in banner advertising such as ProbSol Technology.

Agencies can create complex rich media ads that have a guaranteed user response. Since rich media enables the use of HTML5, your ads can include several layers of content in one placement like videos, games,  tweets, etc.

Looking for a holistic marketing agency that does it all? ProbSol Technology is the best digital marketing company in Saudi Arabia, providing a full range of digital marketing services.