According to 99firms, there are 7billion daily searches entered by roughly 1.7 billion people on Google search. 92.96% global traffic comes from Google ( along with search, maps, and images).

Why PPC/ Benefits of PPC
1) Cost-effective ads and high ROI
2) Measurable matrices such as clicks, visits, conversation, etc.
3) Appropriate target audience through various features such as custom audience, in-market, purchasing behavior, demographic, geographic, custom affinity segments and many more.
4) Give instant leads and conversations.
5) Instantly provide data for prospects.
6) Not affected by random changes of algorithm.
Network: Mainly on Search network and Display networks on Google, Microsoft, YouTube, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, etc. Tools: Google and Bing Ads editor, Wordstream Advisor, Google ads performance Grader, AdEspresso, Google Keyword Planner, Google Trends, SEMrush, and so onCost. Target Audience: B2B & B2C Time: Min 6months Cost:

Why SMM/Benefits of SMM:
1) Creating Brand Awareness.
2) Increase visibility of Brands.
3) Building trust by personalized contents.
4) Increase Visiters.
5) Increase sales and revenues.
Tools Used:
Search Engines: Popular Social Media Sites such as YouTube, Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc. Target Audience: B2B and B2C Time: Min 6months Cost:

Why Display ads/ Benefits:
1) Visually appealing and increase traffic.
2) Increase brand awareness and brand recall.
3) Significant impact on remarketing by blocking competition.
4) Target right audience at right time by optimize data.
5) Increase sales and revenue.
Tools: Google ads, Google keywords planner, Google Analytics, Display planner, Attribution, Conversations, Ads preview and diagnosis. Target Audience: B2B and B2C
Time: 6 months
Cost:

Why mobile app/ benefits
1) Easily accessible and recognisable
2) Build trust on brand.
3) Improves customer relationship and retention.
4) Easy to maintain.
5) Easy to collect data for nurture.
6) Increase instant sales and generates revenue.
Tools: Custom Software, Security software Target audience: B2B and B2C
Time: min 6months
Cost:

Why mobile app/ benefits
1) Easily accessible and recognisable
2) Build trust on brand.
3) Improves customer relationship and retention.
4) Easy to maintain.
5) Easy to collect data for nurture.
6) Increase instant sales and generates revenue.
Tools: Custom Software, Security software Target audience: B2B and B2C
Time: min 6months
Cost: