Why PPC/ Benefits of PPC
1) Cost-effective ads and high ROI
2) Measurable matrices such as clicks, visits, conversation, etc.
3) Appropriate target audience through various features such as custom audience, in-market, purchasing behavior, demographic, geographic, custom affinity segments and many more.
4) Give instant leads and conversations.
5) Instantly provide data for prospects.
6) Not affected by random changes of algorithm.
Network: Mainly on Search network and Display networks on Google, Microsoft, YouTube, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, etc.
Tools: Google and Bing Ads editor, Wordstream Advisor, Google ads performance Grader, AdEspresso, Google Keyword Planner, Google Trends, SEMrush, and so onCost.
Target Audience: B2B & B2C
Time: Min 6months
Cost: