Top 7 Digital Marketing trends in Oman today

Oman Digital Marketing Trends You Can’t Ignore

Online marketing system trends are changing rapidly. Although in 2021, highly advanced technology such as artificial intelligence, machine learning, augmented reality, virtual reality and mixed reality, and the high speed of 5G is already started impacting the world of digital marketing.

Digital marketing is an online inroad for rapidly growing businesses and brands. The top 7 trends that can play an important role in businesses are:

• Local SEO
• Social Media
• Influencer Marketing
• Pay Per Click (PPC)
• Programmatic advertising
• Interactive Content
• Brand Management

Local SEO:

It’s simply optimizing your business online local presence on Search Engines to acquire more leads from local searches.

Google is the largest search engine. Although most searches come from Google search, nearly 6% of searches come from Bing too.

It’s recommended to manifest the local presence of a business on each search engines, using in that particular area.

There are two sets of search results that appear in search engines: Snack pack and Organic.

Every search on any local business, there is a box that appears with the top 3 most relevant to that search is known as a Snack pack where the next results are the relevant organic list of the local businesses.

Local SEO is crucial to growing a business locally and build trust to get more recommendation and conversion.

Social media is the most favourite for all generations to connect friends, relatives and making new connections.

Social Media:

During the crisis of the COVID-19 pandemic, the uses of social media 81% and 110% smartphone users of the total population, increased more than 11% from May 2020- January 2021.

Businesses use major social media platforms to build brand awareness and trust, drive traffics to websites, and increase sales.

 Several major Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, YouTube are used for advertising, marketing, and build brand awareness.

Facebook is the most popular platform, have 90.3% of its users from UAE and 2.80billion active users worldwide in January 2021.

By creating and publishing engaging contents, polls, live promotion for webinars, campaigns, and many matrices are available to engage the audience; analysis of results and taking strategical actions according to user behaviour is helpful for business growth.

Influencer Marketing:

Several big-budget businesses invite influencers for their promotion. Social media influencers or silver screen stars use their stardom to influence their audiences.

The best way to reach potential customers without bothering them or facing the obstacles such as ad blockers, cord-cutting or media fasting.

Nearly 45% of social media users trust and influenced by the influencers and give conversions.

Pay-Per-Click(PPC):

Search Engines and social media platforms offer online advertising and marketing models for advertisers. Publishers charges an amount of money from the advertisers on each click on the link of published ads. Paying for each click is also known as the cost-per-click(CPC) model.

These advertising platforms offer several matrices to run, measure, and analysis of the published ads and campaigns. Smart, strategic and creative ads and campaigns on these platforms increase leads and sales.

Programmatic advertising:

It’s an automated, effective and streamlined process to advertise by the publisher at the right time or moment to the right target by analysing the auto driven data of a prospect.

Several measuring matrices of online adverting platforms use real-time data of target audiences online presence and run personalized ads based on user behaviour and interest.

Interactive Content:

Marketing is not about increasing sales but creating customers and maintain the relationship. One of the most powerful marketing strategies is creating interactive, thoughtful, and informative contents that can connect the audience and build trust.

Content is the king of marketing. Images, videos, animations, quiz, contests, written messages or pieces of information are a few examples of interactive contents that help the audience to learn more about the business, build trust and awareness of the brand.

Brand Management:

It is recommended for a brand to maintain a relationship with existing customers and prospects. Relationship management of a brand is crucial for business growth.

Many digital marketing platforms offer their CRM services for emphasizing brand quality, nurture leads and prospects, and the right utilization of analyzed data.

Without strategic use of data and these digital marketing platforms, a business will struggle to grow and recognised widely.

ProbSol Technology is the Best Digital Marketing Company in Oman. Our professional experts are here to help your business reach your target audience on digital platforms.